Description
Phase One is designed to update the existing website to support near-term marketing and sales efforts, update the content beyond the site’s current electrical transmission focus, and tell a better story through the use of photography, videos, infographics, and real-world results that are targeted toward defining Hayden Data Systems’ place.
To execute this phase we will engage in a stepwise, rapid-paced, agile, content-driven process that will focus on the following improvements designed to enhance the site’s functionality and present a more user-focused experience. Based on preliminary discussions, the goal of Phase One is to:
- Implement a home page redesign with stronger content and more interactive navigation with directed navigation for industry and function
- Reorganize and update existing content, and anticipate a need to implement changes to 3 existing inner pages
- Create 3 new subject matter focused landing pages targeting different audiences/verticals, that can be used for directed digital marketing efforts
- Implement White Paper download functionality
This invoice is for the development of the content mandate, a subphase of Phase One. We expect this subphase to take a week and consume 21 hours at $185/hour.
During this part of Phase One, we will:
- Define and codify the scope of content redevelopment; and,
- Develop the content outline that serves as an initial draft of the new and updated content for the existing and enhanced site.
The documents produced during this subphase of Phase One are intended to be used as inputs for further action to enhance the Hayden Data Systems site to meet the goals outlined above.