Google is making a major upgrade to its Analytics platform, with a switch from Universal Analytics (known as UA) to Google Analytics 4 (GA4), which they turned on in the Fall of 2022. Universal Analytics will be turned on July 23, 2023, and GA4 will be the only way to track user activity on your site from that date forward.
To learn more about what this means, please read our blog post
Our Google Analytics 4 Conversion and Optimization will make this transition as seamless as possible. We will:
- Create, if necessary, a Google Tag Manager (GTM) container and integrate your existing UA property into that container
- Create a GA4 property for your domain and optimally integrate it into your GTM container
- Convert and optimize existing goals, endpoints, and conversions for tracking
- Connect and optimize the integration with other Google services like Google Ads and Business Profile Manager
- Optimize insights into site users and visitors
- Capture data to provide a deeper understanding of how users find and use your site
- Track pages and products to understand what content is most valuable to you and your site visitors
- Enhanced reporting including optimized real-time dashboards for our SEO clients
This product includes up to 8 hours of work analyzing, configuring, and optimizing your Analytics environment.
Please Note: While this should be sufficient for most sites, some sites may require additional technical consulting—depending on the complexity of your site, environment and needs. If this is the case we will provide a custom consulting quote for additional costs once we engage, but prior to start of work.