Our Biweekly Blog Post Package will help people find your site and provide value to your visitors.
Regularly blogging, properly done, is one of the most effective strategies you can use to help people find your site through Google, Bing, DuckDuckGo, and other search engines. It tells search engines you are an active, meaningful site deserving of attention. When combined with other SEO techniques, it helps to establish your site as a source of authoritative and trustworthy expertise.
This is because search engines decide who to put at the top of the ranking for search terms based on the timeliness and usefulness of the content it finds when it indexes your site. As the aphorism goes: content is king. A blog post every two weeks is a great way to get crowned.
What your Biweekly Blog Post Package Delivers
- A thorough round of keyword research, analysis, and competition scoping to create a content development strategy following SEO Best Practices built around your products or services and the ecosystem in which they operate; and,
- Carefully crafted custom content for your site based on the above strategy and your needs. Usually this will be delivered as two 1,000 word standard blog posts per month. However, sometimes a deep dive on a topic central to your business is essential. We can then reduce your blogging cadence and produce longer-form “skyscraper” content (2,000-4,000 words each) suitable as either a blog post or regular page; and,
- Selection and placement of images to enhance the aesthetics, accessibility, and meaningfulness of the content; and,
- Optimized promotional copy snippets for each piece to simplify useful sharing of the content on social media like Facebook, Instagram, X(Twitter), linkedIn, and others that will drive traffic to your site; and,
- Inviting copy for inclusion in your email campaigns, that will make customers want to visit your site and find value in both your content and the email that helped them find it
With our off-site SEO services, we can also help promote this new content we create for you by ensuring that high quality sites link back to and promote your content. This establishes your site as both expert and trustworthy, making you a true authority worthy of being found.
These backlinks to your site are essential signals to search engines of the value of your content and building these high quality links is a central part the best practice SEO strategies we employ in our SEO packages. You can learn more about these add-on packages below.